FAQ
Frequently asked questions.
Short, direct answers to the questions founders, brokers, and capital partners ask us most.
Do you provide consulting or fractional CFO services?
No. 2-Squared Advisory is the operating sponsor of 2-Squared Holdings, a permanent-capital platform that owns and operates essential-service businesses. We do not sell consulting, fractional CFO, or advisory services to the public. Operational support is applied only to companies we own.
What industries do you invest in?
Essential-service verticals with code-mandated or recurring demand: fire & life safety, surface infrastructure (pavement preservation), executive risk and secure logistics, interior and exterior finishes, and industrial dry-ice cleaning. We do not invest in SaaS, technology startups, or venture-stage companies.
How does the permanent-capital structure work?
2-Squared Holdings is a permanent-capital holding company — not a fund. No fund-mandated exit date. We are built to own and compound for the long term, with selective realizations when appropriate. We reinvest cash flow into tuck-ins and adjacencies and measure results over decades rather than a 5–7 year window.
What size businesses do you acquire?
Transaction size, valuation and structure vary by vertical and company. We evaluate founder-led essential-service businesses with durable recurring, contracted, route-dense or code-mandated revenue, and we determine terms only after diligence.
Do sellers get liquidity, or is it all equity rollover?
Founders receive meaningful cash liquidity at close and reinvest a negotiated portion of proceeds into 2-Squared Holdings. That rollover provides continuing ownership in the broader parent platform; it is not retained ownership in the operating company being sold. Exact terms are set in the definitive transaction documents.
What is the EOS + AI operating system?
A repeatable operating playbook we install in the first 100 days of every acquisition: monthly close discipline, EOS cadence (L10, rocks, scorecard), 13-week cash flow forecasting, and AI-enabled dashboards that let a holding-company team monitor multiple businesses without drowning in reports. It is infrastructure inside owned companies, not a service we sell.
Do you take minority stakes or provide loans?
We generally acquire control of the operating business. Founder alignment continues through rollover into 2-Squared Holdings rather than through a passive minority interest in the sold operating company. We do not underwrite third-party loans.
How is 2-Squared different from a traditional private-equity fund?
Long-duration committed capital, no fund-mandated exit date, and no carried-interest incentive to churn companies. The principal is invested alongside founders with his own operating companies contributed into the vehicle. We compensate ourselves through long-term ownership, not carry.
What is a founder-friendly succession sale?
A founder-friendly succession transaction combines meaningful cash liquidity, parent-level rollover and a defined operating or transition path. Roles, brand treatment and final economics are set after diligence and advisor review in the definitive documents.
Where are you based, and where do you invest?
The principal is based in Dallas-Fort Worth. We invest across the United States wherever we can build route density in one of our verticals. Texas and the broader Southeast get an outsized share of our attention because that's where the seed portfolio sits.
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